The Rise, Stumble, and Future of Gilt Groupe’s Business Model
Gilt Groupe is a member’s only, wholesale marketplace that engages in flash sales. Gilt Groupe was the first e-businesses of it’s kind, taking full advantage of the recession and retailers need to sell...
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Mobile Shoppers Expect More From Retailers
It should come as no surprise that mobile sales are up. A report by the Pew Internet & American Life Project found that nearly half of American adults own smartphones. Statistics like these have...
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Email Marketing: A Driving Force in Cross-Channel Integration
Email marketing continues to be the hub and a driving force in cross-channel integration, according to an Experian Marketing Services market survey addressing email acquisition and engagement tactics....
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Latest Digital Marketing News: Lancôme Gives Points for Social Media in New...
Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy. LANCÔME GIVES POINTS FOR SOCIAL MEDIA IN NEW LOYALTY PROGRAM This week...
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Is your marketing database on the edge of technology or retirement?
Marketers know that developing and executing successful marketing strategies that will create a positive impact on their organization’s bottom line begins with the knowledge found in consumer data....
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Why Content Marketing is Still Relevant in 2015
Content marketing may sound, at first, like something cumbersome, or something for infomercials or late night advertising. “Call us now and we’ll send you a free booklet on our amazing product!” or...
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Study: 2015 Email Marketing Metrics Benchmark
In Sliverpop’s 2015 Email Marketing Metrics Benchmark Study you’ll find the classic list of email marketing benchmarks such as open, click and bounce rates and some surprise findings among the...
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Ebates Holiday Email Campaign Driving Awareness
Ebates, a leader of online cash back shopping, created a “Twas the Days Before Cyber Week” email campaign to preview Ebates’ upcoming promotions. The fun campaign creativity and timeliness of the...
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Email Marketing Stats All Marketers Must Know for 2016
It’s that Time to Look Over the Most Important Email Marketing Stats while Planning for 2016 Although desktop traffic is on the decline, email remains a critical component. People consistently check...
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6 Email Marketing Tips for 2016
If there’s one thing you can’t take for granted in your marketing campaign, it’s email. The Direct Marketing Association found that 66% of all customers made online purchases because of email...
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