Opinions….Companies lack in Email Marketing
Companies, especially marketers, need to remember what the data is showing, in their results. This article linked below, reveals where marketers associated with the 600 companies surveyed, have failed...
View Article5 Tips for Using E-mail Marketing to Boost Your Business
In a blog post by Wendy Kenney, best practices of e-mail marketing are discussed. She states that the number one objective for e-mail marketing is growth and subscriber retention. E-mail marketing...
View ArticleMovable Ink…Breathe Life Into Your Emails
Movable Ink is a company working on the cutting edge of improving the relevance and timeliness of email marketing. How, you ask? Very simply, by inserting live-updating and device-specific content...
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Twitter Email Digest: Social Network Will Send Best of the Week to Your Inbox
Since about December of the last year, 2011, Twitter has been undertaking some major renovations to the network’s design. During this redesign, a number of changes have been made to improve the site...
View ArticleZoho Support New Social Media App
In recent months e-business suite services, like Microsoft 360 and Zoho suites, have been leveraging cloud based technology to efficiently optimize business operations for their small to mid-size...
View ArticleMarketing Strategies of Amazon.com
Amazon.com provides the biggest marketplace and competes directly with Google. Everyone has heard of Amazon. In fact, it would be safe to assume that most people have purchased something through...
View ArticleSocial CRM Takes Customer Relationships to New Level
What is social CRM? Social CRM is the integration of social media with customer relationship management strategies, which is the next frontier for organizations that want to optimize the power of...
View ArticleThe Rise, Stumble, and Future of Gilt Groupe’s Business Model
Gilt Groupe is a member’s only, wholesale marketplace that engages in flash sales. Gilt Groupe was the first e-businesses of it’s kind, taking full advantage of the recession and retailers need to sell...
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Mobile Shoppers Expect More From Retailers
It should come as no surprise that mobile sales are up. A report by the Pew Internet & American Life Project found that nearly half of American adults own smartphones. Statistics like these have...
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Email Marketing: A Driving Force in Cross-Channel Integration
Email marketing continues to be the hub and a driving force in cross-channel integration, according to an Experian Marketing Services market survey addressing email acquisition and engagement tactics....
View ArticleIntegration of Email Marketing and Social Media
Marketers are estimating that they will spend more on email marketing and social media than other tactics in 2011. Some people view these two channels as competitors locked in a battle in which one...
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Email Delivery Rates Increased to 95%, Open Rate Declined
[MediaPost, July 12, 2011] Email open rates declined to an average of 17% last year, down from 26% in 2009, according to report by Harte-Hanks. The report examined metrics for over 2.8 billion email...
View ArticleTesting: Why Failure Must Be an Option
In today’s world, we are constantly being bombarded with e-mail. Some of it is important, relevant, and saved for future use. However, the majority of e-mail is deleted (junk e-mail came out of...
View ArticleShifts in Email Marketing?
Are emails as relevant as they once were before the rise of social media and smartphones? How can emails compete with newer, more innovative forms of media? Are younger people less likely to read...
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Latest Digital Marketing News: Lancôme Gives Points for Social Media in New...
Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy. LANCÔME GIVES POINTS FOR SOCIAL MEDIA IN NEW LOYALTY PROGRAM This week...
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Email Delivery Rates Increased to 95%, Open Rate Declined
[MediaPost, July 12, 2011] Email open rates declined to an average of 17% last year, down from 26% in 2009, according to report by Harte-Hanks. The report examined metrics for over 2.8 billion email...
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Is your marketing database on the edge of technology or retirement?
Marketers know that developing and executing successful marketing strategies that will create a positive impact on their organization’s bottom line begins with the knowledge found in consumer data....
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Why Content Marketing is Still Relevant in 2015
Content marketing may sound, at first, like something cumbersome, or something for infomercials or late night advertising. “Call us now and we’ll send you a free booklet on our amazing product!” or...
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Study: 2015 Email Marketing Metrics Benchmark
In Sliverpop’s 2015 Email Marketing Metrics Benchmark Study you’ll find the classic list of email marketing benchmarks such as open, click and bounce rates and some surprise findings among the...
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Ebates Holiday Email Campaign Driving Awareness
Ebates, a leader of online cash back shopping, created a “Twas the Days Before Cyber Week” email campaign to preview Ebates’ upcoming promotions. The fun campaign creativity and timeliness of the...
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